2020-10-29

Nai Xue’s tea officially landed on Tmall, accelerating the layout of digital new retail

Nai Xue’s tea officially landed on Tmall, accelerating the layout of digital new retail
On March 18, the tea flagship store of the new-style tea brand Nai Xue officially landed on Tmall, accelerating the layout of digital new retail.The reporter landed at Nai Xue’s Cha Tmall flagship store today and saw that the first batch of products has been put on the shelf, including 6 Xinka cards designed by Nai Xue and artist Cinyee Chiu for the 2020 New Year Ruishou series.In response to the opening of the Tmall flagship store, Nai Xue’s tea also brought many benefits for consumers, including the Tmall National Tide, including the Ruishou White Deer Heart Card, the Nai Xue Chulu Tea Draw, etc.Free shipping over 200.In addition, Nai Xue also cooperated with Tmall to create the concept product “Domineering Cheese Milk Cup”.The person in charge of Nai Xue’s e-commerce said that in the future, Tmall flagship store will be connected with Nai Xue’s membership system to continuously expand retail channels and upgrade member rights.In addition, Nai Xuemeng Factory’s monthly sales of thousands of boxes of tea gift boxes will also be put on shelves in Nai Xue’s tea cat flagship store.Among them is Alishan Chulu, who won the first prize of the 2017 Taiwan Winter Tea Competition.It is understood that Nai Xue’s tea began to lay out a digital transformation strategy as early as 2018. In 2019, the membership system operation began, and the average monthly number of new members was nearly 2 million.The air force’s digital layout has enabled Nai Xue’s tea to submit an excellent answer under the new coronary pneumonia epidemic exam.As of March 9th, the proportion of the order amount of Nai Xue’s refreshment list applet and the proportion of the consumption amount of Nei Xue members increased by 92 compared with the same period in January.6% and 67%, the accumulation of takeaway orders accounted for an increase of 127% compared to the previous outbreak.In addition, Nai Xue’s tea mall, which has been online since 2018, saw a week-on-week increase in mall visits during the outbreak of 89%.Naixue’s tea founder Peng Xin said, “Neixue’s Tmall flagship store is actually an extension of the Naixue brand, opening up more channels and expanding the differentiated consumer market to provide more consumers with our quality retail products.In the future, we will introduce new retails to increase investment, design more products that meet the operating characteristics of each channel, scenes and user portraits, thereby changing the market demand.”Sauna, Ye Wang Wang Ziyang Image source Taobao screenshot editor Zhu Fenglan proofreading Liu Baoqing